Ray Soto is an award-winning Senior Director of Emerging Tech at the USA TODAY Network, responsible for leading the production of interactive projects and product development that leverage virtual and augmented reality technologies. He has led the Network’s growth in experiential storytelling, participating in their earliest ventures and in the planning and production of flagship projects like VRtually There, 321 LAUNCH, and integrating augmented reality features within the USA TODAY app. From concept to publish, Ray leads complex collaborative pipelines that have positioned USA TODAY as an industry leader.
With nearly twenty years of experience creating interactive stories within the journalism and video game industries, Ray’s work has been recognized with over fifteen awards including the Pulitzer Prize-winning multimedia report The Wall. In 2019 Fast Company named USA TODAY one of the “World’s Most Innovative Companies” in VR/AR. Ray was also named one of The Drum’s Top 100 Marketers in the World for 2019.
