Abraham Joffe

Director, Producer, Cinematographer

Abraham Joffe is an internationally acclaimed director, producer, and cinematographer, renowned for his captivating visuals and compelling storytelling. He has filmed professionally in over 50 countries and across all seven continents.

In 2014/15, Abraham produced, directed, and filmed Tales by Light, a six-part television series following the journeys of some of the world’s greatest working photographers. Initially airing on National Geographic in Australia and New Zealand, the series was picked up by Netflix for global distribution in 2016. Across three seasons, Tales by Light has won numerous awards for cinematography, including accolades from the prestigious Australian Cinematographers Society.

In 2000, Abraham founded Untitled Film Works, a Sydney-based production company celebrated for its innovative storytelling and use of cutting-edge technology. The company is dedicated to producing films that make a positive impact on the world.

In 2017, he was named “Australian Cinematographer of the Year” by the Australian Cinematographers Society, earning the coveted Milli Award for his work on Tales by Light. In 2018, Abraham produced Big Cat Tales, a five-part series that follows the lives of lions, leopards, and cheetahs in Kenya’s Masai Mara Reserve. Two seasons were globally distributed by Discovery/Animal Planet.

Abraham also produced and directed the Southern Ocean episode of Our Oceans, a four-year landmark Netflix original documentary series narrated by Barack Obama. His episode, widely praised for its breathtaking cinematography and emotional depth, captures life in the planet’s most remote and formidable ocean frontier. The series has been celebrated for bringing fresh perspective and renewed urgency to ocean conservation.

Abraham’s feature directorial debut, Trade Secret (2025), is a six-year investigative exposé into the international polar bear fur trade. Filmed across nine countries and executive produced by Oscar-winner Adam McKay, the film reveals how conservation, commerce, and politics collide in ways the public was never meant to see. Premiering at Sheffield DocFest, Trade Secret has already drawn early comparisons to landmark environmental films such as Blackfish and The Cove.

Abraham continues to be drawn to stories that explore the complex relationship between people and the natural world.

Participating Sessions

Against the Current: Breaking Through the Dominant Narrative

How do filmmakers and reporters reframe stories so deeply woven into public consciousness that they rarely face real scrutiny? In this incisive panel discussion, the directors and journalists behind Magic & Monsters and Trade Secret reveal how their work challenged entrenched beliefs, uncovering what is overlooked or deliberately hidden. Together, they explore the creative, ethical, and practical challenges of confronting dominant narratives—perceptions so pervasive and protected by powerful interests that questioning them can provoke...